Why Your Company Needs to Embrace Small Data

Like it or not, businesses are drifting away from the consumer. In the last year, only 1 in 3,000 executives has spent time with their consumers. This means that instead of keeping in touch with consumers, leaders and companies rely on BIG Data in order to understand the emotions of our most important asset. The only problem with this approach: They’re all looking at the past in order to predict the future.

At our upcoming webinar, Martin Lindstrom, the renowned author and speaker, will discuss how Small Data has been instrumental in the turnaround success of numerous companies, and explains why you need to embrace it in yours.

What you will learn:

Why your employees must replace your Big Data strategies to stop wasting time

Why you as a leader need to spend time with your consumers

 How it is possible to adopt a Small Data approach right away

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Agenda

11:00 - Welcome

11:05 - Pre-studio with Jonas Höfde (CEO, Devoteam Fornebu Consulting)

11:15 - "Why Your Company Needs to Embrace Small Data" with Martin Lindstrom

11:50 -  Key Aspects & Take-away, with Jonas Höfde