How To Build A Brand Centered On Unreasonable Hospitality

For a long time, we functioned as a manufacturing economy; now, we’re a service economy. So, whether you’re in retail, finance, education, healthcare, computer services, or communications, you are in the business of serving other people.

Making good products is no longer enough, and serving efficiently is no longer enough – now, it’s how you make the people you work with, and those you serve feel that matters most of all.

In this talk, Will will share why he believes our world is on the precipice of becoming a hospitality economy and how every business can choose to be in the business of hospitality by transforming ordinary transactions into extraordinary experiences.