Nordic Business Forum 2025 Speaker

Speakers > Rick Rubin

Rick Rubin

Few individuals have affected as many corners of the musical universe for as long as Rick Rubin. He has collaborated with artists from Jay-Z to Tom Petty, Red Hot Chili Peppers to Johnny Cash, Adele to Slayer, Imagine Dragons to Lana Del Rey, Kevin Abstract to Black Sabbath.

Rick founded Def Jam recordings while studying fine art at New York University. Working from his dormitory, his first recordings with LL Cool J, the Beastie Boys, Public Enemy, and Run DMC took hip-hop music out of the underground and into the mainstream. His success in selling tens of millions of albums worldwide was a shock to the established recording industry.

Since that time, he has produced and guided the most popular and cutting-edge musicians on the planet, in addition to owning and operating his own label, American Recordings. From 2007 to 2013, he moonlighted as the Co-Chairman of Columbia Records in order to revamp their artist roster and help the company transition from the traditional record business to the new digital model.

Rick Rubin

3 Reasons to Learn from Rick

Unlock Creativity for Business Success

As one of the most influential music producers of all time, Rick has helped legendary artists tap into their creative potential. His unique approach to creativity is invaluable for leaders looking to foster innovation, think outside the box, and build cultures that embrace originality.

Master the Art of Simplicity

Rick believes in stripping away distractions to focus on what truly matters. In an era of information overload, his lessons on minimalism, deep listening, and intentional decision-making can help leaders and businesses stay clear-headed and effective.

Redefine Leadership through Presence

Rick’s approach is rooted in mindfulness, intuition, and trust. His ability to guide artists without dictating their process offers powerful insights for leaders who want to inspire their teams without micromanaging.

Adam's keynote at Nordic Business Forum 2024

The Science of Achievement and Surfacing Hidden Potential

Adam will take the stage to share invaluable insights on how leaders can unlock their own as well as their team’s full potential and achieve greater things.

  • How to navigate change with confidence and agility
  • Cultivate a culture of innovation and continuous growth
  • Transform challenges into opportunities for unparalleled success

Adam Grant’s keynote will take place on 25 September 2024 in Helsinki, Finland.

Adam Grant

Simon Sinek & Nordic Business Forum

Simon Sinek at NBF 2015

Leaders Eat Last: Sinek awed the crowd with his humanistic approach to leadership based on evolutionary biology.

Simon Sinek at NBF Sweden & Norway 2019

Capitalism, as Adam Smith envisioned it, is broken. Short-term finite thinking is to blame, leadership expert Simon Sinek declared during his keynote address at the Nordic Business Forum Sweden 2019. The result is the culmination of theories which claim that a company’s purpose is to maximize profits within the limits of the law and to prioritize shareholder value over customer and employee welfare.

Why We Chose Simon Sinek

"The latest Thinkers50 Ranking tells the whole story: Adam Grant is on the top of the world when it comes to the science of management and he has been able to continually produce relevant and fresh insights. Besides that, he is just excellent on the stage."
Ville Saarikalle
Ville Saarikalle
Head of Speakers Relations, Nordic Business Forum
NBF 2025

Join Europe's Largest Business & Leadership Event

24-25 September 2025 | Messukeskus, Helsinki