Nordic Business Forum 2025 Speaker

Speakers > Peter Hinssen

Peter Hinssen

Peter likes to describe himself as a pathological optimist. He firmly believes that companies can and should help build a better, brighter and bolder Day After Tomorrow.

Peter is the author of five bestselling business books. The Phoenix and The Unicorn (2020) is a book about Phoenixes: companies that are able to rethink themselves in cycles, just like the mythical bird.

For more than fifteen years, Peter led a life of technology start-ups. His first company e-COM was acquired by Alcatel-Lucent, his second, Streamcase, by Belgacom, and Across Technology by Delaware Consulting. His third venture (Porthus) was quoted on the stock exchange in 2006 and acquired by Descartes. Between start-ups, he has been an Entrepreneur in Residence with McKinsey & Company, with a focus on digital and technology strategy. Peter’s current company nexxworks helps inspire and connect organizations to thrive in the Never Normal.

3 Reasons to Learn from Peter

Stay Ahead in the ‘Never Normal’ World

Peter, a renowned technology and innovation expert, helps leaders understand how to navigate the fast-changing business landscape. His insights into the Never Normal era teach organizations how to embrace uncertainty and turn disruption into opportunity.

Master the Shift from ‘Now’ to ‘Next’

With his deep expertise in digital transformation, Peter challenges leaders to move beyond short-term thinking and focus on long-term reinvention. His framework for The Day After Tomorrow thinking helps companies stay ahead of industry shifts.

Lead with a Networked Mindset

Peter explores how organizations can break down silos, foster collaboration, and leverage digital ecosystems for innovation. His lessons on agility and adaptability are essential for any leader looking to future-proof their business.

Peter's keynote at Nordic Business Forum 2025

From Trendspotting to Future-Shaping

  • Disruptive insights from a tech enthusiast
  • How businesses will need to adapt to survive and thrive in a world of disruption
  • Practical tips on how to turn uncertainty into an opportunity
  • How to foster a culture of curiosity, experimentation, and continuous reinvention

Peter Hinssen’s keynote will take place on 25 September 2025 in Helsinki, Finland.

Peter Hinssen

Simon Sinek & Nordic Business Forum

Simon Sinek at NBF 2015

Leaders Eat Last: Sinek awed the crowd with his humanistic approach to leadership based on evolutionary biology.

Simon Sinek at NBF Sweden & Norway 2019

Capitalism, as Adam Smith envisioned it, is broken. Short-term finite thinking is to blame, leadership expert Simon Sinek declared during his keynote address at the Nordic Business Forum Sweden 2019. The result is the culmination of theories which claim that a company’s purpose is to maximize profits within the limits of the law and to prioritize shareholder value over customer and employee welfare.

Why We Chose Simon Sinek

"The latest Thinkers50 Ranking tells the whole story: Adam Grant is on the top of the world when it comes to the science of management and he has been able to continually produce relevant and fresh insights. Besides that, he is just excellent on the stage."
Ville Saarikalle
Ville Saarikalle
Head of Speakers Relations, Nordic Business Forum
NBF 2025

Join Europe's Largest Business & Leadership Event

24-25 September 2025 | Messukeskus, Helsinki