Nordic Business Forum 2025 Speaker
Jonah Berger
Dr. Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.
Jonah is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Jonah has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
3 Reasons to Learn from Jonah
Understand What Drives Influence
Jonah, a Wharton professor and bestselling author, reveals the science behind why people make decisions and how ideas, products, and messages spread—critical knowledge for leaders looking to build brand influence.
Turn Customers and Employees into Advocates
Through his research on word-of-mouth marketing, Jonah teaches businesses how to create products, services, and workplaces that people can’t stop talking about.
Apply Behavioral Science to Business Strategy
By decoding human behavior, Jonah helps leaders craft messages, design experiences, and drive change in ways that truly resonate.
Jonah's keynote at Nordic Business Forum 2025
Returning to Growth in the New World
- Changes in consumer and customer behavior that have occurred as the world has undergone unprecedented change
- Which new trends are here to stay
- How organizations can adapt and motivate their leaders and employees to get on board
- How to pivot strategy, thinking beyond crisis, and change minds to drive success
Simon Sinek & Nordic Business Forum
Simon Sinek at NBF 2015
Leaders Eat Last: Sinek awed the crowd with his humanistic approach to leadership based on evolutionary biology.
Simon Sinek at NBF Sweden & Norway 2019
Capitalism, as Adam Smith envisioned it, is broken. Short-term finite thinking is to blame, leadership expert Simon Sinek declared during his keynote address at the Nordic Business Forum Sweden 2019. The result is the culmination of theories which claim that a company’s purpose is to maximize profits within the limits of the law and to prioritize shareholder value over customer and employee welfare.
Why We Chose Simon Sinek
Join Europe's Largest Business & Leadership Event
24-25 September 2025 | Messukeskus, Helsinki