Nordic Business Forum 2025 Speaker

Speakers > Jonah Berger

Jonah Berger

Dr. Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

Jonah is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Jonah has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

3 Reasons to Learn from Jonah

Understand What Drives Influence

Jonah, a Wharton professor and bestselling author, reveals the science behind why people make decisions and how ideas, products, and messages spread—critical knowledge for leaders looking to build brand influence.

Turn Customers and Employees into Advocates

Through his research on word-of-mouth marketing, Jonah teaches businesses how to create products, services, and workplaces that people can’t stop talking about.

Apply Behavioral Science to Business Strategy

By decoding human behavior, Jonah helps leaders craft messages, design experiences, and drive change in ways that truly resonate.

Adam's keynote at Nordic Business Forum 2024

The Science of Achievement and Surfacing Hidden Potential

Adam will take the stage to share invaluable insights on how leaders can unlock their own as well as their team’s full potential and achieve greater things.

  • How to navigate change with confidence and agility
  • Cultivate a culture of innovation and continuous growth
  • Transform challenges into opportunities for unparalleled success

Adam Grant’s keynote will take place on 25 September 2024 in Helsinki, Finland.

Adam Grant

Simon Sinek & Nordic Business Forum

Simon Sinek at NBF 2015

Leaders Eat Last: Sinek awed the crowd with his humanistic approach to leadership based on evolutionary biology.

Simon Sinek at NBF Sweden & Norway 2019

Capitalism, as Adam Smith envisioned it, is broken. Short-term finite thinking is to blame, leadership expert Simon Sinek declared during his keynote address at the Nordic Business Forum Sweden 2019. The result is the culmination of theories which claim that a company’s purpose is to maximize profits within the limits of the law and to prioritize shareholder value over customer and employee welfare.

Why We Chose Simon Sinek

"The latest Thinkers50 Ranking tells the whole story: Adam Grant is on the top of the world when it comes to the science of management and he has been able to continually produce relevant and fresh insights. Besides that, he is just excellent on the stage."
Ville Saarikalle
Ville Saarikalle
Head of Speakers Relations, Nordic Business Forum
NBF 2025

Join Europe's Largest Business & Leadership Event

24-25 September 2025 | Messukeskus, Helsinki