Nordic Business Forum 2025 Speaker

Speakers > Howard Yu

Howard Yu

Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.

Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award, recognizing his substantial contributions to management strategy and future readiness. His additional inclusion into the Thinkers50 list places him among the top global management thinkers.

Today, Howard co-directs the Strategy for Future Readiness program and has delivered tailored training to global companies including ABB, Bosch, the LEGO Group, Novo Nordisk, Electrolux, Heineken, Maersk, Booking.com, and many others.

Howard Yu

3 Reasons to Learn from Howard

Stay Ahead in an Age of Disruption

As a strategy and innovation professor at IMD, Howard teaches leaders how to anticipate market shifts, leverage technology, and future-proof their organizations.

Master the Science of Business Longevity

His research on why some companies endure while others fade provides leaders with the frameworks to build sustainable, adaptive businesses.

 

Bridge Strategy and Execution

Howard’s insights help executives move from strategy to action, ensuring that great ideas translate into real business impact.

Howard's keynote at Nordic Business Forum 2024

What Makes a Future-Ready Organization

Adam will take the stage to share invaluable insights on how leaders can unlock their own as well as their team’s full potential and achieve greater things.

  • How to navigate change with confidence and agility
  • Cultivate a culture of innovation and continuous growth
  • Transform challenges into opportunities for unparalleled success

Adam Grant’s keynote will take place on 25 September 2024 in Helsinki, Finland.

Howard Yu

Simon Sinek & Nordic Business Forum

Simon Sinek at NBF 2015

Leaders Eat Last: Sinek awed the crowd with his humanistic approach to leadership based on evolutionary biology.

Simon Sinek at NBF Sweden & Norway 2019

Capitalism, as Adam Smith envisioned it, is broken. Short-term finite thinking is to blame, leadership expert Simon Sinek declared during his keynote address at the Nordic Business Forum Sweden 2019. The result is the culmination of theories which claim that a company’s purpose is to maximize profits within the limits of the law and to prioritize shareholder value over customer and employee welfare.

Why We Chose Simon Sinek

"The latest Thinkers50 Ranking tells the whole story: Adam Grant is on the top of the world when it comes to the science of management and he has been able to continually produce relevant and fresh insights. Besides that, he is just excellent on the stage."
Ville Saarikalle
Ville Saarikalle
Head of Speakers Relations, Nordic Business Forum
NBF 2025

Join Europe's Largest Business & Leadership Event

24-25 September 2025 | Messukeskus, Helsinki