Nordic Business Forum 2025 Speaker
Angela Ahrendts
Angela Ahrendts, DBE, was most recently the Senior Vice President at Apple Retail based in Cupertino, CA. During her five years in the role, she integrated Apple’s physical and digital businesses to create a seamless customer journey for over a billion visitors a year. Under her leadership, she redesigned the stores and recrafted the roles of 70,000 employees globally. She also reimagined the retail experience with the launch of a transformative educational program focused on coding, music creation, and the arts.
Angela is currently on the Board of Ralph Lauren Corporation, Airbnb, Inc., and WPP plc. She is also on the non-profit Boards of charity: water and the HOW Institute for Society. In January 2021, she became Chair of the Board of Save the Children International. Additionally, she is a member of the Global Leadership Council of the Oxford University Saïd Business School and the British American Business Advisory Board, showcasing her experise and commitment to purpose-driven leadership.
3 Reasons to Learn from Angela
Lead with Purpose and People First
As the former CEO of Burberry and SVP of Retail at Apple, Angela transformed two iconic brands by prioritizing human connection, company culture, and customer experience—key lessons for leaders aiming to build brands with purpose.
Bridge the Digital and Physical Worlds
Angela revolutionized retail by integrating digital innovation with in-store experiences, proving that businesses must blend technology and human interaction to thrive in the modern economy.
Drive Transformation with Emotional Intelligence
Her leadership style is rooted in empathy, vision, and storytelling—qualities that help leaders navigate change, unite teams, and build organizations that people love to work for.
Angela's discussion at Nordic Business Forum 2025
Critical Success Factors for Driving Change in Your Organization
Learn what worked in the leadership of Burberry and Apple Retail integrating innovation with customer experience
Learn how to create a shared purpose and align your organization around a clear and compelling vision to drive meaningful change.
How to integrate your brand’s values and purpose into every customer interaction to drive loyalty and advocacy.
Angela Ahrendts’ discussion will take place on 24 September 2025 in Helsinki, Finland.
Simon Sinek & Nordic Business Forum
Simon Sinek at NBF 2015
Leaders Eat Last: Sinek awed the crowd with his humanistic approach to leadership based on evolutionary biology.
Simon Sinek at NBF Sweden & Norway 2019
Capitalism, as Adam Smith envisioned it, is broken. Short-term finite thinking is to blame, leadership expert Simon Sinek declared during his keynote address at the Nordic Business Forum Sweden 2019. The result is the culmination of theories which claim that a company’s purpose is to maximize profits within the limits of the law and to prioritize shareholder value over customer and employee welfare.
Why We Chose Simon Sinek
Join Europe's Largest Business & Leadership Event
24-25 September 2025 | Messukeskus, Helsinki