Europe's Largest Business & Leadership Event
Meet with over 6,500 business leaders from 40+ countries for two days of inspiration, knowledge, and connections.
- Thursday, 30 May 2024
- 16:00-17:00 EEST
Making good products is no longer enough, and serving efficiently is no longer enough – now, it’s how you make the people you work with, and those you serve feel that matters most of all.
In this talk, Will Guidara will share why he believes our world is on the precipice of becoming a hospitality economy and how every business can choose to be in the business of hospitality by transforming ordinary transactions into extraordinary experiences.
This Executive Summary provides an overview of the Main Stage presentations, along with key takeaways and reflective questions. We encourage you to consider these questions to enhance your learning and consider how to apply the insights in your own work.
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