11Mar2019
Updates to the NBFSweden 2019 Speaker Lineup
by: Nordic Business Forum
New speakers to join NBFSweden 2019 speaker lineup.
We are excited to share with you that Digital Marketing Evangelist Avinash Kaushik, Intercom Co-Founder and Chief Strategy Officer Des Traynor, and marketing professor at Barcelona’s ESADE Business School Marco Bertini will be joining the Nordic Business Forum Sweden on May 7th in Stockholm.
As you may recall, Ryan Holiday will not be participating in Nordic Business Forum Sweden in May because he and his wife are expecting a child. To fill the vacancies in our schedule, Marco Bertini will speak during the VIP session, and Avinash Kaushik and Des Traynor will present keynote speeches during the main program.
Avinash Kaushik will be talking about the future of marketing and how it depends on audience intent powered by behavior. According to him, marketers need to shift their mindsets from a focus on demographics and psychographics to thinking about how to meet audience intent through creative content and key data insights. In this session, you’ll learn how to drive new and rapid innovation in your digital strategies to accelerate revenues by adapting to the next generation of marketing.
Des Traynor will cover the new techniques that modern day marketers will need to prepare for the next phase of customer relationships. The old world of marketing is one replete with hacks, tips, tricks, and techniques all designed to get a user to convert. However, in today’s economy, all revenue is moving towards subscriptions, which begs the question ‘What is a conversion today?’ After all, we don’t buy software these days, we subscribe to it. Looking through consumer products the trend is increasing, we subscribe to music, movies, fitness, dinner kits, make-up, razor blades, dog treats. Brands everywhere are fighting for customer monogamy, and in this world it’s no longer enough to obsess over conversions, marketing needs look much deeper into the funnel, moving customers from ‘signed up’ to ‘satisfied’.
Marco Bertini will be holding the VIP session for all our VIP ticket holders. Marco’s session focuses on describing the shift from selling products to selling value with examples from sectors as diverse and consequential as healthcare, education, media, and automotive. He will also provide a roadmap with straightforward advice on how to design a revenue strategy fit for the digital times in which we live.
#NBFSweden will take place at Cirkus in Stockholm on May 7th, 2019. Here’s the full lineup of the event:
- Simon Sinek, renowned leadership expert and New York Times bestselling author
- Sahar Hashemi, entrepreneur, and bestselling author
- Isabella Löwengrip, entrepreneur, blogger, and author
- Avinash Kaushik, Digital Marketing Evangelist
- Des Traynor, Intercom Co-Founder and Chief Strategy Officer
- Marco Bertini, marketing professor at Barcelona’s ESADE Business School
Want to join the event? We have only a few tickets left, so act fast!
