12Mar2019
Claus Raasted: “A thousand heroes with a thousand faces” – How Participatory Fiction is the Future
by: Nordic Business Forum
Claus Raasted talked about “’A thousand heroes with a thousand faces’ – How Participatory Fiction is the Future” at the Speaker Contest Oslo qualifier on 12 March 2019.
Key messages:
- Passive consumption is dying a slow death. Participation is the future.
- We don’t want to watch and listen. We want to co-create.
- We have 3 basic needs: competence, autonomy, relatable. We want to feel important, in control, and part of something bigger than ourselves.
The bottom line? The future of business (and especially that of marketing) is participatory.
About Claus Raasted
Claus Raasted has been designing participatory experiences for almost a quarter of a century and is one of the world’s leading experts on participatory experience design. He’s the author of 28 books on the subject and is a TEDx speaker who has lectured at Disney Imagineering. Claus also has a past in reality TV, but these days, who hasn’t? He will talk about why participatory fiction is the way of the future.
