Why Events Should Be Part of Your Marketing Stratregy in 2025

How to make meaningful marketing activities in a world of digital information overload? Maybe the answer lies not in doubling down on ads or emails, but in rethinking engagement and lead gathering through events.

Organizing events for your stakeholders creates impactful brand engagement. It can be an employee engagement event, a celebration for your long-time customers, or an open event to connect with new audiences. Here’s why embracing events can be an excellent addition to your marketing strategy in 2025:

1. Build Trust and Loyalty

Whether you are operating in B2C or B2B, you are connecting with humans (you’re in H2H as some people refer to it). Building trust and loyalty are in the interest of brands, but that can sometimes be hard in a digital-only environment. Events provide opportunities to connect on a human level, bridging the gap that digital marketing can’t always fill.

• Personal interactions: Especially in-person (but to some extent virtual as well) events can allow real-time conversations that build trust and loyalty.
• Emotional connection: Memorable event experiences leave attendees with a lasting impression of your brand.

2. Grow Brand Impact

Events are an effective way to showcase your brand’s strengths. By hosting an audience of key stakeholders or potential customers, you have an excellent chance to build thought leadership, underline your expertise, or even introduce new products and services. If you build an inspiring event, you might also get your audience to spread the message for you.

• Highlight your message: Hosting events gives you a unique platform to highlight your company’s expertise and thought leadership in your industry.
• Showcase innovation: Events are great for launching new products, services, or ideas. You have the opportunity to make a lasting impression through live demonstrations and hands-on experiences.
• Enhance visibility: Inspire your audience to create WOM about your expertise to grow your brand awareness.

3. Drive Engagement

In the digital space, you might get attention, but getting engagement is much harder. A well-organized event that provides value can be a powerful way to truly connect with your selected audience. By providing a space for inspiration, learning, and networking, you can build meaningful engagement with your stakeholders.

• Educate and inspire stakeholders: From keynotes to hands-on workshops, events provide a platform for sharing knowledge about relevant topics.
• Facilitate networking: Events bring people together, encouraging valuable networking opportunities among employees, partners, and customers.
• Remember to entertain: Your audience will likely enjoy the event more if you make it enjoyable, exciting, and entertaining.

4. Extend the Effects

Events don’t end when the stage lights dim. You can turn the event insights into a series of content pieces in your own channels for further engagement. Also, by asking for attendee feedback, you can get valuable hints on how to improve your ongoing marketing efforts.

• Content goldmine: Every event generates valuable content that can be repurposed in different format across blogs, podcasts, videos, social media, newsletters, etc. This is an effective way to extend its impact and make it an even more worthwhile investment.
• Actionable feedback: Gather insights and feedback from your attendees through a survey or even Q&A sessions and polls to better understand your audience’s needs.

Get Started with NBF Group Livestream

As marketing evolves, the brands that stand out will be those that prioritize experience over impressions. Events are your opportunity to create connections, build loyalty, and make a lasting impact.

Convinced but not sure where to begin? Start with getting compelling content and build your program. Luckily for you, we have excellent content that you can use in your event!

Our Group Livestream solution allows you to show the Nordic Business Forum 2025 livestream or the recordings to your selected audience in one location. Basically, you can organize your own event around our curated business and leadership content.

So, why not make your next move an event that leaves a lasting impact?