AI is transforming marketing. From writing copy to analyzing customer data and predicting behavior, AI tools are revolutionizing how marketing teams operate. But with this comes an important question: Should AI replace marketing professionals entirely? The answer is no. (…and […]
We had the honor to interview Bozoma Saint John, a powerhouse in the world of marketing and branding. Known for her dynamic leadership and trailblazing career, Boz has held pivotal roles at major companies like PepsiCo, Apple, Uber, and Netflix. […]
As the digital marketing playground is crowded, companies are constantly seeking alternative ways to engage with their customers and potential customers. Two marketing experts, Joe Pulizzi and Robert Rose, highlighted in their recent ‘This Old Marketing’ podcast how this setting […]
16May2023
by: Nordic Business Forum
We recently interviewed the Sustainable Business Research Group at the University of Jyväskylä. The group’s main two research themes are Corporate Environmental Management and Sustainable Marketing and Consumption. We were especially interested in the latter – sustainable marketing. We had […]
While mixing psychology and marketing may sound like the beginning of an evil plan to manipulate consumers to buy products, that is not at all what consumer psychology is about. At its best, using consumer psychology insights can help you […]
22Nov2022
by: Nordic Business Forum
It’s been two months since we gathered for Nordic Business Forum 2022 in Helsinki. Have you gone back to the notes you made? Have you gone through the speech summaries and sketchnotes? Have you turned those ideas into actions? If […]
17Nov2022
by: Nordic Business Forum
For companies to stay relevant and attractive to customers in the future, they need to understand the fundamental changes happening in customer behavior today. During our webinar with Fonecta and Oslo Business Forum, thought leader on customer experience Steven Van […]
There is the little mote of sentience that is you, and there is everything else in existence. The medium through which we make things happen, how we interact with people to bring about favorable outcomes, is influence, yet many of […]
Martin Lindstrom is recognized as one of the world’s leading business, branding, and culture transformation experts. He is also the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group, operating across five continents and more […]
9Mar2022
by: Nordic Business Forum
Martin Lindstrom is recognized as one of the world’s leading business, branding, and culture transformation experts. His research in behavioral psychology and his bestselling books are reshaping how organizations approach innovation, culture, and business transformation. Martin is the founder and […]
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