How to Make the Most of the NBF Group Livestream

Hosting a successful event using Nordic Business Forum’s Group Livestream isn’t just about sharing world-class content—it’s an opportunity to create a memorable in-person experience for your audience. Whether you’re bringing together your employees, customers, or other stakeholders, organizing an engaging live viewing event can deliver a long-lasting impact.

Here, we’ve compiled a list of benefits and practical tips that will help you get the most out of the product.

5 Key Benefits of the Group Livestream

• Collective learning experience: Gathering participants in one location encourages real-time discussions, idea sharing, and collaborative learning.
• Customizable event format: Tailor the experience by combining the livestream with local experts, networking opportunities, or interactive sessions.
• Long-term value: The license includes 90-day access to the event recordings, allowing you to organize follow-up sessions.
• Cost efficiency: By purchasing a single license for group viewing, you can provide access to premium content for multiple individuals without the need for individual tickets. (Also, you can choose to host a paid event, offsetting costs or even generating profit.)
• Engagement boost: Providing access to business content and networking opportunities in an inspirational event setting, can enhance stakeholder engagement.

Top Tips to Optimize Your Group Livestream Experience

1. Define Your Audience and Purpose

• Decide the target audience. Think whether the event is an internal engagement activity, a client appreciation day, a public event open to ticket sales, or something else?
• Establish clear goals, such as employee development, stakeholder engagement, or revenue generation.

2. Plan Event Setup

• Reserve a location for your event. Whether it’s internal facilities or renting a space, make sure that the location is suitable for your event’s audience and the purpose of the event.
• Make sure you have the required technical setup. You need a location with a reliable internet connection, high-quality audio-visual equipment, and comfortable seating.
• Organize catering. Whether you offer full meals or drinks only or something in between, make sure you arrange these well in advance and take possible dietary restrictions into account.
• Plan the RSVP management. Especially with an external audience, implement a system to gather attendee information and keep track of the numbers. This is essential for the logistical planning of your event.
• Determine ticketing and pricing. If you host for your employees it’s smart to look at the livestream event as an investment in team development. For customers or potential customers, you can look at it as a marketing cost for audience engagement or lead gathering. However, you can also decide to set ticket prices that reflect the value of the content and your added program.

3. Create Event Program

Think about what special program would give extra value to your specific event and your selected audience, and consider options such as:

• Have a professional host to guide the day especially if you have an external audience or a bigger internal event. A host can help keep the energy high, guide the audience, and ensure smooth transitions.
• Invite your experts to give short keynotes during breaks in the livestream. This personal touch can make the event more relevant and engaging.
• Organize panel discussions to exchange ideas on how the main stage insights apply to your industry or organization.
• Arrange workshops or brainstorming sessions for attendees to discuss the key learnings from the livestream.
• Facilitate networking among your audience. At least encourage participants to connect and share perspectives, fostering a collaborative learning environment.

4. Promote and Communicate the Event Effectively

• Inform your intended audience about the event well ahead of time. Use channels that are relevant for the audience in question to share details about the schedule, speakers, and topics.
• Use appealing invitations that highlight the value of your event. Create visually and verbally engaging invitations and promotional materials. Emphasize the quality of speakers and your event’s unique elements.
• Communicate the relevant details to your attendees. Plan the event communications well in advance and make sure your attendees are informed of all the important things before the event.

5. Invest in CX During the Event

• Make sure to communicate clearly and efficiently with your audience also during the event days.
• Have enough people to take care of the production of the event. From catering and technical setup, ensure that everything works seamlessly during the event.
• Train a friendly and helpful customer service team to take care of your attendees and make their experience smooth.
• Consider using tools like live Q&A or polls to interact with your audience and allow them to share their thoughts with others.

6. Utilize Recordings and Materials

• Follow up with your attendees with post-learning materials or other valuable resources. (We will also send you materials that you can freely share with your audience.)
• Host post-event sessions to revisit and discuss the learnings and deepen the understanding of key topics. This works especially well with your own employees as you can also discuss how to implement the relevant new ideas that could help your organization grow.
• Organize other events around the recordings. The event recordings will be available for 90 days after the event and you can organize as many watch parties around the content as you want.

7. Gather Feedback and Measure Success

• Ask for audience feedback to understand what attendees appreciated most and where you could improve.
• Evaluate how you performed with your goal. Whether your objective was team development, customer engagement, or something else, look back on the results and determine if you reached the goal. Does it make sense to organize another?
• Bonus: Remember to reflect on the key ideas personally. How can the insights and learnings from the event help you, your team, or your entire organization to develop?

Haven’t Yet Purchased the Group Livestream?

You can still do it—and we suggest you get the Group Livestream before the next price increase on the 28th of February! Whether you’re an HR leader seeking solutions for team development or a Marketing leader trying to find ways to engage with your audience, the Group Livestream is an excellent option. It offers a unique way to inspire, engage, and connect with your stakeholders.

By carefully considering the logistics and opportunities for a tailored event, you can upgrade the NBF livestream into a signature event that delivers real value to your audience. Whether it’s an internal gathering or a public event, thoughtful planning ensures you’ll leave a lasting impression!