1Aug2019
Do Data-Driven Robots Scale Business or Threaten Authenticity?
by: Nordic Business Forum
Being authentic on social media has been the key to success for a long time. However, entrepreneur-turned-influencer Isabella Löwengrip suggests that clone avatars might be the new big thing on social media.
Will we all start following clone avatars and data-driven robot accounts of Selena Gomez, Kim Kardashian West, and the Rock on Instagram? It may not be as far-fetched as it may sound, according to Isabella Löwengrip. The future of social media is less about representing real life but, instead, creating a separate universe where your story is within your control.
Isabella has done more than just her homework on the subject – she’s putting it into practice with her very own clone named Gabrielle, who was launched just last year to help scale up her business and personal brand. With local avatars, Isabella says that she “can build more local content”. Her New York-based clone is completely data-driven and uploads photos according to what her audience wants to see.
“It’s important to be picky with your investments and create your own ecosystem for success.” – Isabella Löwengrip, NBFSweden 2019.
When it comes to social media success, Isabella highlights the importance of data, not just for data-driven robots but to better understand how you apply your time and resources most effectively to see results.
Many businesses still underutilize data; they let it collect instead of exploring the insights into the people that their products and services directly affect. The key takeaway from Isabella is that you should pay attention to the data you gather. How are you as a leader interpreting data correctly to give people what they want?
To learn more about Isabella’s tips on how to use data to run social media, download our free Executive Summary from our Sweden and Norway events.
