10 Reasons to Spend Your Marketing Budget on Organizing Events

As the digital marketing playground is crowded, companies are constantly seeking alternative ways to engage with their customers and potential customers. Two marketing experts, Joe Pulizzi and Robert Rose, highlighted in their recent ‘This Old Marketing’ podcast how this setting has created a bull market for in-person events in 2024.

Organizing events for your stakeholders can offer a unique set of benefits that go beyond the usual marketing efforts. Here, we will explore 10 reasons why companies should consider hosting events and how it can be a valuable investment.

1. Foster Stronger Relationships

Events provide a platform for face-to-face interactions, allowing companies to build stronger, more personal relationships with customers and potential customers. Meeting in person fosters trust and connection, which can be challenging to achieve through digital channels alone.

2. Enhance Brand Visibility

Hosting an event can significantly boost your brand’s visibility and credibility. The event can serve as a showcase for your company’s expertise and thought leadership in your industry.

3. Reach Targeted Audience Engagement

Events enable companies to curate their audience, ensuring that their message reaches the right people. This targeted approach can be more effective than broad-reaching marketing campaigns that may not resonate with the intended audience.

4. Educate Your Audience

Events provide a unique platform for delivering in-depth education and training to your stakeholders. Workshops, seminars, and keynote presentations can help your audience gain a deeper understanding of your products or services.

5. Provide Networking Opportunities

While your event is a great opportunity for you to engage with your customers or potential customers, you can simultaneously provide value by allowing them to network with others. After all, events create a fruitful environment for networking. Attendees can connect with industry peers, potential partners, and experts, fostering collaboration and future business opportunities.

6. Showcase Innovation

Events are an ideal opportunity to showcase your latest innovations and products. Live demonstrations and hands-on experiences can leave a lasting impression on attendees.

7. Create an Emotional Impact

Through live events, it is easier to evoke emotions. If you organize the event well, you might just leave a lasting impact on your attendees. A memorable event experience can lead to stronger brand loyalty and word-of-mouth referrals.

8. Use the Opportunities for Content Creation

Stakeholder events generate valuable content opportunities. You can capture speeches, panel discussions, and other event highlights to create engaging content for your website, blog, social media, and future marketing campaigns.

9. Get Immediate Feedback

Interacting with stakeholders in person allows you to gather real-time feedback. This valuable input can help you refine your products, services, and marketing strategies to better meet your audience’s needs.

10. Measure the ROI

While organizing events may require an initial investment, the return on investment can be measurable and significant. You can track metrics such as attendee satisfaction, lead generation, and conversion rates to assess the event’s success.

…And How to Get Started?

Interested in organizing an event but unsure where to begin? Start with getting compelling content, such as engaging keynotes and discussions for your event. And luckily for you, we’ve got you covered!

Our Group Livestream solution allows you to show the Nordic Business Forum 2024 livestream or the recordings to your selected audience in one location. Basically, you can organize your own event around our curated and premium content.

So, why not make your next move an event that leaves a lasting impact?