Welcome to Nordic Business Forum 2024

Here you will find guidelines and information for the accredited media attending the event.

We look forward to seeing you soon!

Olivia Ojala
Marketing & Communications Coordinator
olivia.ojala@nbforum.com
+358 40 358 2353

Please note:

During the event days (25-26 September), you can contact my colleague Jannika Vahvelainen (Head of the Media Hosting Team) at +358 50 356 4464 with any media-related inquiries at the event.

Practical Information

Nordic Business Forum 2024
25-26 September
Messukeskus, Helsinki, Finland

Arrival

Nordic Business Forum will be held at Messukeskus Helsinki (Expo & Convention Center), located close to Helsinki’s center with excellent transportation connections.

Press representatives need to check in at the main entrance of the venue, the Southern Entrance.

We highly recommend using public transportation to come to the venue in order to minimize carbon emissions, avoid paying and worrying about parking, and to reduce and avoid traffic. Please note that we are not paying for parking for the media or any other event attendee. This decision was made to align with our sustainability policy, as we want to encourage the use of public transportation.

Check-In

The doors at Messukeskus will open at 8:45 on the first day and at 7:45 on the second day. Please reserve time for check-in, security check, and dropping off your coat when you plan your arrival time. We also recommend checking the detailed schedule.

Please collect your Press Badge upon arrival at press check-in at the Southern entrance of the event venue. Bring a valid ID with you and your press card if you have one. The Press Badge should be worn at the event venue at all times. Please note that there is no press check-in at the Northern entrance! 

If there are any changes to the names or number of representatives attending the event, please inform Olivia Ojala as soon as possible via email at olivia.ojala@nbforum.com.

Press Facilities

Cloakroom: Upon your arrival at the Southern Entrance, there are general cloakrooms where you can leave your jacket and possible luggage. For smaller personal items, you can use the lockers available in the Press Room.

Press Room: We have a dedicated Press Room on the second floor of the event venue. You may use the Press Room for work and for storing your equipment. The livestream of the event will also be available there. Additionally, our staff will always be close by to help or guide you.

Please note that the Press Room will close at 19:30 on Wednesday and at 17:00 on Thursday, after which all remaining items will be taken to the Southern cloakroom at the main entrance.

Press Seating: At the Main Stage, accredited media can sit at any VIP seat. Our staff will also be there to help you find a seat.

Food

The Press Badge includes lunch and snacks for both event days. You may eat lunch at the same buffets, food trucks, and restaurants as our event guests at the Networking Area. During the other event breaks, you will also find snacks in the Press Room. Coffee and tea will be served in the Press Room throughout the event.

Event Agenda

You can find the complete up-to-date event agenda on the event website and on our Brella event app. Media representatives can participate in all of the main stage sessions—including VIP sessions and the VIP Evening on Wednesday.

Here is an overview of the most important times you should know:

Wednesday 25 September

08:45 – Doors Open
10:00 – VIP Session with Morten Hansen
11:00 – Welcoming Lunch
12:00 – Main Stage program begins
14:10 – Press Conference with IQM in room 203B
18:55 – Main Stage program ends
19:00 – VIP Evening
19:30 – Press Room closes

Thursday 26 September

07:45 – Doors Open
08:45 – VIP Session with Liz Wiseman
09:45 – Main Stage program begins
11:00 – Lunch
16:30 – Main Stage program ends
17:00 – Press Room closes

Press Conferences

This year, our partner IQM Quantum Computers will arrange a press conference in room 203B at Messukseskus on Wednesday starting at 14:10.

You’ll get an opportunity to ask questions about IQM’s global operations from their VP for Solutions, Dr. Ines de Vega, who will share the company’s plans to build 20 full-stack quantum computers per year to accelerate quantum exploration for industries.

Speaker Interviews

The accredited media also has an opportunity to interview some of our speakers. Many interview slots have already been booked, but for any additional interview requests, contact Olivia Ojala at olivia.ojala@nbforum.com.

If you have interviews with our speakers, we will agree with you separately on the time and location. Please come to the Press Room at least 5 minutes before the interview, so that our staff can guide you to the correct location.

Photographing and Filming

The accredited press can take photos and record videos during the conference with some limitations. 

  • Media representatives are not allowed to record, stream, or broadcast full presentations. Broadcast cameras can be present at the Main Stage and you can publish up to 5 minutes of a session unless otherwise specified in the speaker exceptions below. 
  • Please be considerate of the seminar audience and their view of the stage while taking photos and filming.
  • The seminar is also photographed by the event organizer. Feel free to use our pictures provided in this photo gallery.
  • Electricity sockets for press videographers can be found at the Main Stage (see the picture below).

Please note these exceptions by our speakers:

  • Broadcast cameras and any filming are NOT ALLOWED at all during the sessions of Brené Brown, Adam Grant, and Dr. Mario Draghi.
  • Adam Grant and Dr. Mario Draghi cannot be photographed by press. We will provide approved photos to press as soon as we can after their Main Stage sessions.

Brella Event App

Just like our attendees, you may also download our Brella event app. The app provides relevant information regarding the event, such as the agenda. It also allows you to connect with the event attendees and book 15-minute meetings with them. You can also view the session recordings on Brella for 90-days after the event.

You should have received an invitation email from Brella to set up your profile (sent from noreply@nbforum.fi). Then we suggest you:

  1. Download the app on Google Play or App Store or go to https://next.brella.io/events
  2. Log in with the email you used for the media accreditation
  3. Enter or create your password
  4. Join the event “Nordic Business Forum 2024”
  5. Update your profile or continue with your existing account
  6. Set up your networking preferences and book meetings
  7. Note: You can also skip networking and just enjoy the app

If you don’t see the event after signing in, click ‘join event’ and input your unique join code. You can find your code from the invitation email in your inbox using the sender name (Brella | Nordic Business Forum) and email address (noreply@brella.io). 

Remember to check your spam and promotions folders!

Nordic Business Forum 2024

Nordic Business Forum 2024 is our 13th annual conference organized in Finland. The main theme of the event this year is Courageous Leadership. The keynotes and discussions will focus on the theme in the context of business strategy, talent development, and customer experience. 

Attendees

The event brings together over 6,500 attendees from over 40 different countries. While most of the audience (over 70%) comes from Finland, hundreds of people are joining from the Baltics and Nordics. Also, there are people coming from many other countries, such as the UK, Germany, and Belgium.

Nordic Business Forum 2024 attendee statistics:

  • CEO 13.6%
  • Other C-level 13.6%
  • Director 24.8%
  • Manager 23.9%
  • Owner/Founder 8.6%
  • Chairperson 1.8%
  • Board member 5.1%
  • Employee 7.8%

The event will also be followed via livestream with an estimated 25,000 viewers worldwide.

Speakers

  • Adam Grant: Organizational psychologist at Wharton, Bestselling author
  • Brené Brown: Professor at the University of Houston, Author of six #1 NYT Bestsellers
  • Mario Draghi: Former President of the European Central Bank
  • Bozoma Saint John: Previous Chief Brand Officer at Uber, Former Global CMO at Netflix
  • Chris Voss: Former FBI Lead Hostage Negotiator, CEO at The Black Swan Group
  • Liz Wiseman: Researcher, Executive Advisor, CEO of Wiseman Group
  • Morten Hansen: Management Professor at Berkeley, Senior Director at Apple University
  • Kim Scott: Bestselling Author and CEO Coach
  • Will Guidara: Former co-owner Eleven Madison Park, Bestselling Author
  • Sanna Suvanto-Harsaae: Chair of the board at Finnair, Posti Group, BoConcept, and TCM Group
  • Steven Van Belleghem: Customer Experience Expert, Co-founder of Nexxworks and Snackbytes
  • Björn Wahlroos: Former Chairman of Sampo, Nordea, and UPM-Kymmene

Sustainability

We have taken sustainability into consideration in the production of our event. For example, our menu choices emphasize local and sustainable ingredients, 95% of our attendee lanyards are reused, and we try to choose the most sustainable option in production-related materials. In addition, Nordic Business Forum donates tree plants to compensate for the computational carbon footprint of the main event and has started an initiative to protect the biodiversity of forests. You can read more about our sustainability efforts.

Students Working at the Event

Nordic Business Forum has been collaborating with Haaga-Helia University of Applied Sciences since 2014. Every autumn, we provide around 200 Haaga-Helia students with an opportunity to gain valuable work experience at our main event in Helsinki. This year we are also working with Laurea and Metropolia. The students gain 3 ETCS for their degree for working as temporary customer service staff and in other support roles at Nordic Business Forum, and they also receive payment for working the event days. You can read more about our cooperation with Haaga-Helia.

The Event Partners

We truly appreciate the support and dedication of our partners, who play a crucial role in making our events better for our audience. Here is a list of the Nordic Business Forum 2024 partners:

Main Partners: ISKU, Oma SP, Polestar, Posti

Partners: Clear Channel, Creative Technology Finland, Deel, Secto Design, University of Jyväskylä, Scandic, Roschier, Village Works, PwC, Languagewire, Antilooppi, Framery, WWF Finland, Honkatalot, Rebl Group, Secto Automotive, Sponda, Vapaus, WithSecure, IQM

Media Partners: HS Visio

About Nordic Business Forum

Purpose

Nordic Business Forum organizes annual business conferences that inspire leaders towards better leadership. We believe that inspiring and equipping business leaders who want to make the world a better place is a powerful way in which we can affect the whole society at large. We do what we do to empower leaders to change the world.

What makes Nordic Business Forum conferences so exceptional is the unique combination of people, knowledge, and experience. At the conference, the world’s best business experts help the attendees take their leadership skills and business to the next level. Through the community of diverse C-level leaders, attendees can make new connections and widen their networks. Finally, we take pride in offering an event experience like not other – an experience our participants will remember.

The Company and Its History

Nordic Business Forum was founded in December 2008 by Hans-Peter Siefen and Jyri Lindén. The first events were organized in Jyväskylä, Central Finland. The company headquarters is still located in Jyväskylä, but the main annual conference has been held in Helsinki since 2014.

Over the past few years, Nordic Business Forum has grown into Business Forum Group by acquiring a part of Oslo Business Forum in Norway, DenkProducties in the Netherlands, and most recently also Thinkers50. Therefore, besides the flagship event in Finland, the company organizes events in the Nordics, the Netherlands, and the UK. Nordic Business Forum conferences attract altogether over 10,000 attendees annually and tens of thousands of live stream viewers from all over the world, making Nordic Business Forum one of the most significant business conferences in the world. In recent years, the company has also arranged multiple online events and intensive courses.

The company has offices in Jyväskylä and Helsinki in Finland, in Tallinn, Estonia, in Oslo, Norway, and in Amsterdam, the Netherlands. The co-founder of the company, Hans-Peter Siefen, operates as the CEO of the group (Business Forum Group). Since March 2022, Priit Liiv has been the CEO of Nordic Business Forum company. You can find the contact info of all the Nordic Business Forum team members on our ‘contact us’ website.

Past Speakers

Nordic Business Forum is known for its extraordinary speakers. The list of past speakers includes prestigious names such as Barack Obama, Al Gore, Malala Yousafzai, Jack Welch, Arnold Schwarzenegger, Arianna Huffington, Sir Richard Branson, Steve Wozniak, Ben Bernanke, George Clooney, Simon Sinek.