4Feb2018
Des Traynor, the co-founder and Chief Strategy Officer at Intercom, explains why focusing first on the product is so important. He also shares the key ingredients of digitalization and how companies can eradicate business problems through a product-first focus. Key points: • Focusing on creating a great product can solve many problems businesses have. • We are shifting from “buy before you try”’ to “try before you buy”. • Companies can grow fast by baking distribution in the product. • Recurring revenue is the key – if the product is good, people are willing to keep paying. • Product first companies should worry about churn way more than growth. Questions to consider: • Is your product or service feasible, viable, and desirable? • Do you have distribution baked into your product or service? • Are you charging for the value your product or service is creating? • What is your churn rate? Is there something you can do about it? You can also find a written summary of the keynote at https://www.nbforum.com/event-summaries/ — Website: http://www.nbforum.com Facebook: http://www.facebook.com/nbforum.fi Twitter: http://www.twitter.com/NBForumHQ Instagram: http://instagram.com/NBForumHQ LinkedIn: https://www.linkedin.com/company/nordicbusinessforum #nbforum #nbforum2016
