Event Information for NBF 2025 Attendees
24 - 25 September 2025, Messukeskus, Helsinki, Finland
Here you can find all the practical information regarding your visit to Nordic Business Forum 2025.
If there’s something you need help with, don’t hesitate to reach out to our customer care!
Please note that the content is subject to change.
Assign Your Ticket(s)
After purchasing your ticket(s), you will receive an email with a link to our ticket portal in Kongressi. There, you can fill in your attendee information to access and download your ticket. If there are any changes, update your information on the ticket portal so we can keep you up to date!
The link to the ticket portal will be emailed to the same email address you used when booking your ticket. You should find it from your inbox (or spam folder) with “Nordic Business Forum” as the subject line. In case you can’t find your ticket, please contact us.
If you bought multiple tickets, please assign the tickets on the ticket portal in Kongressi as soon as possible. This way all attendees will have enough time to inform us of their special diets, and they will be updated on all the relevant event information.
You can find more detailed instructions about assigning tickets from our Frequently Asked Questions.
Get Your Event Badge(s)
Each attendee will need to show their Event Badge upon arrival at the venue. There are a couple of ways for you to get your badge:
At the Pre-Check-In
You can get your badge at the Pre-Check-In in Helsinki or Tallinn. Specific locations and times will be informed closer to the event.
At Messukeskus
You can collect your event badge from the check-in at Messukeskus when you arrive to the event.
Whenever you claim your Event Badge, remember to take your ticket and an ID.
Plan your arrival at the Venue
Nordic Business Forum will be held at Messukeskus Helsinki (Expo & Convention Center), located close to Helsinki’s center with excellent transportation connections. There are two entrances to the venue: the Southern Entrance, which is the main entrance, and the Northern Entrance, which can be accessed from the parking halls.
We highly recommend using public transportation to come to the venue in order to minimize carbon emissions, avoid paying and worrying about parking, and to reduce and avoid traffic.
The doors at Messukeskus will open at 8:45 on the first day and at 7:45 on the second day (Times are subject to change). Please reserve time for check-in, security check, and dropping off your coat when you plan your arrival time. We also recommend checking the detailed agenda.
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Train All national and international trains (apart from Allegro trains) stop at Pasila, and it is only a 300-meter walk to the main entrance of the venue.
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Tram or Bus We recommend using public transportation when possible. We suggest you plan your bus or tram route at hsl.fi
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Ferry If you arrive in Helsinki via ferry, we recommend that you either take a taxi or a tram. Both are located in front of the arrival terminal.
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Plane From Helsinki-Vantaa Airport you can take the I or P train directly to Pasila railway station. Alternatively, you can also grab a taxi from the airport (roughly 15 minutes and 35€).
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Taxi
To arrange for a taxi, call 0100 0700. The taxi stand at Messukeskus can be found at the main entrance (Southern Entrance). During the event ending times on both days, there will be two additional taxi stands:
1) Next to the Western cloakroom and
2) Outside of the Northern entranceThese additional stands are operated by Taksi Helsinki.
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Car There are two parking areas next to Messukeskus:
Book your overnight in Helsinki with Scandic
Our Event Partner Scandic offers exclusive rates for all Nordic Business Forum 2025 attendees. They have multiple hotels in the city center of Helsinki and surrounding areas, with many options to commute to the event venue.
Our customers are entitled to a 15% discount on Scandic’s Full Flex prices, including breakfast, change, and cancellation free of charge (following each hotel’s policy). Group bookings of more than 10 rooms are priced on a case-by-case basis.
Reservations for Scandic hotels in Finland are done with the client number D000049496 at Scandic’s website.
Enter the client number in the “Do you have a reservation code” field.
You can book directly from the hotel in question or from Scandic’s reservation and customer service at +358 200 81800
Scandic offers a 15% discount for individual bookers (less than 10 rooms) in these hotels.
Reservations are made with the corporate ID number 787074950 at IHG website.
The ID number is entered in the “Corporate Special Rate” field under the “Rate Preference” drop-down menu.
Our customers get a 15% discount for individual bookers (less than 10 rooms) at these hotels.
Reservations are made with the corporate ID number D113379134 at Hilton’s website.
The ID number is entered in the “Special Rate” field.
Download the Event & Networking App
Our event and networking app is powered by Brella. You can find all the relevant info (agenda, etc.) on the app and it also provides an AI-powered matchmaking feature to book 15-minute meetings with other event guests. Through Brella you have the opportunity to meet with the right profiles among our 6,500 attendees. Also the event recordings will be available on the Brella platform.
On the 4th of September, you will get an invitation to sign up for Brella. Then we suggest you:
- Download the app on Google Play or App Store or go to https://next.brella.io/events
- Log in with the email you used to register for the event
- Enter or create your password
- Join the event “Nordic Business Forum 2024”
- Update your profile or continue with your existing account
- Set up your networking preferences and book meetings
- Note: You can also skip networking and just enjoy the app
If you don’t see the event after signing in, click ‘join event’ and input your unique join code. You can find your code from the invitation email in your inbox using the sender name (Brella | Nordic Business Forum) and email address (noreply@brella.io). Remember to check your spam and promotions folders.
Event Schedule
Day 1
Wednesday, 24 September 2025
08:45
10:00
Please note that the session is only for First Class and VIP attendees at the venue. If you want to upgrade your ticket, please contact our customer care.
11:00
Enjoy food and drinks on us at the networking area
12:00
13:55
Book meetings with Brella and enjoy Live Studio interviews
16:20
Enjoy the catering and conversations, or just relax
18:55
Continue networking with other event guests after the main program.
19:00
Enjoy food and drinks with other VIP and First class guests until 22:00.
Please note that the session is only for First Class and VIP attendees at the venue. If you want to upgrade your ticket, please get in touch with our customer care.
Day 2
Thursday, 25 September 2025
07:45
08:30
Please note that the session is only for First Class and VIP attendees at the venue. If you want to upgrade your ticket, please contact our customer care.
11:00
Enjoy food and drinks on us at the networking area
13:15
14:20
Enjoy the catering and conversations, or just relax
16:10
17:00
Continue networking with other event guests after the main program.
During the Event Days
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Leave your jacket in the cloakroom
You can drop your coat, bag, luggage, or any other items at the cloakroom. Our staff will keep them safe! Pro tip: Take a picture of your tag in case you lose it.
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Follow the keynotes and interviews
The Main Stage is where you can follow the main keynotes and conversations. During the breaks, we also host interviews with our speakers and event guests at the HS Visio Live Studio.
You can find the full schedule for the event days on the agenda page.
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Take notes We provide you with a notebook and a pen right when you enter the event venue. From the book, you can find a lot of relevant info about the event but also plenty of empty pages to fill during the two event days. You never know when the next excellent idea will come to your mind!
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Visit the partner exhibitions
At the Networking Area of the venue, you can meet our official event partners. During the main stage breaks, they have plenty in store for you to discover. We highly recommend visiting their exhibition booths during the event!
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Network with the other participants
During the breaks, you have a great opportunity to connect with the other event participants. Our networking area includes many activities and places to discuss and meet new people!
With our networking app, you can easily schedule 15-minute meetings and start new business friendships.
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Use the available working spaces If you need to make a phone call or get some work done, feel free to use one of the Framery acoustic booths around the venue. No need to separately reserve them: if you find a free one, it's all yours!
Food & Restaurants
Learning and networking is not fun when you’re hungry. That’s why our buffets offer tasty, nutritious food and refreshing drinks that will keep your brain and body going during the two event days. Food and non-alcoholic refreshments will be available throughout the two days on our bill.
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Local and Sustainable Buffets Most of the ingredients used in our food have been grown and harvested in Finland. Some spices, coffee, and tea can't be easily found here in the north, but we prioritize using local ingredients to the best of our ability. We offer vegan and vegetarian options, and source game meat and wild fish to respect our environment. Enjoy Finland's vegetables, berries, fruit, fish, and game!
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Special Diets On all the buffets, there are lactose free, gluten free, and vegan options available. Other special diets will be served on few dedicated buffets, which will be marked in the venue map. If you have trouble finding them, just ask our staff with orange scarfs and bow ties for help!
VIP & First Class Extras
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VIP Evening - 24th September, 19:00 - 22:00 After the Main Stage program has concluded on Wednesday, all VIP and First Class guests are welcomed to the VIP evening. This is a great opportunity to network with your peers in a relaxed atmosphere. Just come to the Networking Area to enjoy a delicious dinner and drinks while connecting with other guests.
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Afterparty - 24th of September, 22:00 At 22:00, we recommend you head to the NBF afterparty hosted by Marski by Scandic (Mannerheimintie 10, 00100 Helsinki). More details to be announced closer to the event!
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VIP Sessions During the event, VIP and First Class customers can enjoy two extra content sessions on the main stage with Jonah Berger and Gianpiero Petriglieri. More from the agenda page.
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First Class Sessions All First Class guests can join exclusive and intimate Q&A sessions with Howard Yu, Jonah Berger, Patty McCord, and April Rinne. More detailed schedule will be announced closer to the event.
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First Class Lounge & Catering The First Class attendees are welcome to relax at the First Class Lounge. In the Lounge, you will get the chance to network in a quiet atmosphere and enjoy our First Class Catering.
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First Class Shuttle First Class attendees can enjoy a ride from their accommodation to the venue (Helsinki area only). The shuttle service is, of course, free-of-charge and provided by our partner Polestar.
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Upgrade your ticket Interested in these extras? Upgrade your ticket today! Get in touch with our customer care to make the most of your NBF experience.
Accessibility & Interpretation
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Simultaneous Interpretation
Professional interpreters will offer translations of the main stage presentations into Finnish, Estonian, Latvian, and Lithuanian. Instructions to access the interpretation will be provided on the event app.
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Parking The lowest P1 level of the car park near the northern entrance has 20 parking spaces marked for the disabled (vehicles with disabled parking permit signs). For free-of-charge usage, the users of disabled parking must declare their vehicle registration plate number at our customer service desks. Also, the hotel parking area is free of charge for disabled persons during the events.
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Entrances and getting around Taxis are allowed to drive right up to the entrances. All entrances and premises at Messukeskus provide easy access and all floors can be accessed by a lift.
If you would like to borrow a wheelchair during the event, please contact us in advance. -
Wheelchair spots at the seminar hall All areas of the event venue are accessible with a wheelchair. We have dedicated spots for wheelchairs in the seminar hall. Please contact our staff (in the signature orange bow ties and scarves) and we’ll guide you to those spots.
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Physical Assistance If you require physical or personal assistance or will be attending the event with a caretaker (who will still require a separate ticket), please contact us in advance so we can tailor a solution to your specific needs. Guide and assistance dogs are welcome at Nordic Business Forum.
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Toilets All the floors at Messukeskus have easy-access toilets. Our staff (in the signature orange bow ties and scarves) are happy to point you in the direction of the closest toilets.
For more information, please contact us or visit the frequently asked questions (FAQ) by Messukeskus. -
Hearing Impaired At the main seminar hall we have a specific seating row where we have an audio loop (inductive) prepared. Our staff (in the signature orange bow ties and scarves) are happy to help you find the correct seats.
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Warning of Flashing Lights and Loud Sounds Please note that the program contains loud sounds, flashing lights, and possible other luminous stimulations which may induce epileptic seizures or trigger migraine in certain individuals. If you experience any dizziness, altered vision, or any other related symptoms during the program, please immediately discontinue watching and turn to our staff for assistance. We are there to help!
Safety at the Event
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Health Measures
With thousands of people joining the event, we want to ensure everyone stays safe. We encourage you to stay home if you are ill during the event days. If you cannot attend the event live due to illness, you can easily transfer your ticket to a colleague or join us remotely via live stream.
We also want to encourage practicing good hygiene at the event. We have hand sanitizer easily available and plenty of bathrooms for washing your hands.
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First Aid First Aid by Finnish Red Cross is on duty the entire time during the event. You can find them from the First Aid point or through any member of our staff. You may also call them directly at +358 40 450 3237. The emergency phone number in Finland is 112.
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ID and Tickets Please remember to carry your ID with you throughout the event. Also, you should always only use your own event badge.
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Code of Conduct All event guests, speakers, partners, and staff are required to uphold our code of conduct as we want everyone to be able to join the event in a friendly and safe environment. We prohibit discrimination of any kind and harassment, bullying, or disrespectful behavior in any form will not be tolerated. Any infractions or violations of this code will lead to immediate expulsion from the event without a refund.
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Security We have dedicated security staff at the event at all times. Additionally, be prepared for a security check prior to entering the networking area.
After the Event
Getting inspired and learning something new is just the beginning. After the event, it’s your responsibility to transform those insights into actionable steps. To support you in this task, we offer several ways for you to revisit and apply the ideas and insights:
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Recordings If you miss a part of a keynote during the event—worry not! You can enjoy the recordings of each session for 90 days after the event on our Brella event app. Multiple keynotes over the course of two days can be an intensive experience. So, we highly recommend you to use the opportunity to go back to the sessions one by one after the event to optimize your learning. Please note that Simon Sinek's conversation recording will only be available for 7 days after the event.
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Executive Summaries We will make written summaries from all the main stage sessions and produce a thorough Executive Summary from these pieces. We will also provide you with summary slides about the main points from each session. Lastly, Linda Saukko-Rauta will draw visual summaries of each presentation, which we will also send to you after the event. You can download all the previous summaries from here!
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Social Media Follow us on LinkedIn, Instagram, Facebook, TikTok, and Youtube to get short and long-form business insights weekly. This way, you’ll see quotes, blogs, videos, and more to keep you inspired all year long.
Can't find what you're looking for?
Head over to our frequently asked questions (FAQ) to find out everything that you need to know about attending Nordic Business Forum events. Our customer service is also happy to help you with any additional questions or concerns!
Don't have tickets yet?
Our event is the perfect platform to connect with like-minded individuals and expand your knowledge and skills. So what are you waiting for? Take action and secure your spot today! Tickets are selling fast, and you don’t want to be left out.