Why Business Leaders Come to Nordic Business Forum

Recently, someone commented that Nordic Business Forum is just a place where people come to take time off work and listen to “Youtube keynotes”. We do love to be challenged, so let’s find out if that is the case.

While we take pride in creating a business event experience that is engaging and enjoyable, it’s far from being just a break from work. For most, taking two days off is a significant commitment. That’s why our mission is to make their time—and investment—worthwhile.

Today’s world offers an abundance of knowledge in many formats, accessible anywhere, anytime, for anyone with internet access, including the TED Talks and other content of some of our speakers. Today’s world is also increasingly hectic, and finding time to focus on new ideas, learning, and personal development is a challenge. That’s where we come in: we offer a two-day experience packed with insights that can fuel a year’s worth of growth.

Still skeptical? We get it. Let’s take a look at what attendees had to say about Nordic Business Forum 2024:

• Will you be able to improve your leadership or business with the new ideas and inspiration you gained? Average rating: 5.05 on a scale of 1-6.
• Would you recommend Nordic Business Forum to others? 98.2% said yes.
• Do you feel Nordic Business Forum 2024 was a valuable investment of your time? 97.99% said yes.

So, why do business leaders come to Nordic Business Forum?

The Top Reasons Business Leaders Choose NBF

💡A Curated Learning Experience

One of the primary reasons attendees join us is the opportunity to learn. We carefully curate a lineup of top experts to deliver actionable insights on relevant, timely themes. In just two days, attendees gain transformative ideas to enhance their leadership, develop their teams, and grow their businesses. Although each session is impactful on its own, we pay attention to creating a storyline from one speaker to another. We want to create a meaningful whole that enables attendees to not just learn from one individual keynote, but expand their knowledge by integrating the information they gain.

🤝 Excellent Networking Opportunities

The event attracts 6,500 senior decision-makers from over 40 countries, creating a unique atmosphere for building connections. At NBF 2024, for example, attendees held 2,193 meetings through the Brella event app—not to mention countless spontaneous conversations at the event, side events, and even after-parties.

🎉 An Extraordinary Experience

Learning and networking can be tough if the environment isn’t right. That’s why we focus on creating a stress-free and energizing atmosphere. Also, in this age of rapid technological growth, even Sam Altman, CEO of OpenAI, emphasized the importance of “human, in-person, fantastic experiences.” At NBF, we strive to deliver just that: a combination of world-class insights, meaningful connections, and an unforgettable experience.

Nordic Business Forum 2024 Feedback Figures

A Mission to Empower Leaders

Our goal is to empower leaders to change the world. By providing valuable insights and connections in an inspirational setting, we’ve become Europe’s leading leadership event. Don’t just take our word for it—here’s what attendees said about NBF 2024:

“Thank you so much for an excellent NBF experience once again!! These two days were amazing! The speaker line up was superb this year, especially Wednesday was pure gold! I’ve been coming to NBF since 2014 and I’m at awe year after year about how you keep improving and the atmosphere that you create into Messukeskus that enables great networking and meeting incredible people. A very warm thank you to all the NBF staff. The service is excellent!”

“Truly wonderful conference, one of the best experiences I have had during such events. Would recommend NBF to everyone!”

“Great speakers – very inspiring and so much information and tools that I can take with me from the conference.”

“Thank you for organizing such a high-level forum where everyone could find valuable content, have a good time, and make meaningful connections. Thank you for the inspiration and the opportunity to take a breath of fresh air once a year, as we all need it”

“In general, it is a very valuable and interesting event. I came for inspiration and ideas and got it. Mix of show moments and knowledge is very involving and festive. Thank you for what you are doing.“

“This was the best nbf I’ve attented so far (5th?), and they’ve all been great. An excellent lineup and couldn’t ask for any greater hospitality from the nbf crew!”

We’re Not Perfect and We Strive to Improve

We’re proud of the positive feedback, but we’re not perfect. We also received constructive criticism from attendees, particularly regarding catering, the venue layout, and long queues. For example:

• “I truly understand that providing lunch and meals in general for more than 6000 participants is a stretch for any supplier but the quality could be a bit better.”
• “I think the lines on day one were a bit too long, also comparing to the previous events, but you also fixed or at least it was better the day 2 for leaving and picking up jackets.”
• “The layout of the event was maybe a bit confusing to navigate.”
• “All the interviews were not getting the spekers to their full potential.“
• “More diversity pls. Ages, background. More non-western thinkers and from different areas (like Rick Rubin and Will Guidara).”

We hear you. These, along with other areas for improvement, are already being addressed as we plan to make Nordic Business Forum 2025 even better. Also, we’re always on the lookout for great speakers with relevant content and we do try our best in taking diversity into consideration. If you have any suggestions of excellent speakers, please share them with us!

While we acknowledge areas for improvement, we are confident that NBF 2025 will be worth your investment. Why? Because 5,000 business leaders have already secured their tickets for next year—10 months in advance! Maybe it’s time to get yours too?