by Petri Parvinen Contemporary research on the efficiency and effectiveness of sales hovers above two key questions: adaptive interaction and value added.  Researchers and managers alike have noticed that the match between the customer’s and the salesperson’s personalities and interaction […]

Similarly to 2012, Nordic Business Report continues to follow the example set by its American counterparts and to produce various interesting ranking lists of the people in the business sphere. These rankings tend to be the most popular sections of […]

As we know, people commonly avoid sales. Sadly, the entrepreneurs themselves are the best ones to avoid it. It is easy to hire someone else to do the “dirty work”, even though selling, especially in the beginning, is the most […]

Last year, foreign trade accounted for 40 % of Finland’s GDP. We are a small country with an open economy. We have benefitted greatly from the opening of world trade. Three factors speak in favour of that trend continuing further. […]

by Jukka Niemelä Mrs. Soulaima Gourani is one of the two female business thinkers who made it in Nordic Thinkers 20 list. It is hard to believe her math teacher told her she will not get very far in her […]

By Gina-Marie Cheeseman We live in a time when information is readily at our fingertips. We can easily find out about any subject that interests us. That makes it tricky for a writer to grab the attention of readers. It […]

When I started as an entrepreneur in 2003, all I saw was an interesting opportunity and a means to make money. I had never thought of business as a way of doing good or changing the world into a better […]